About Us__
We work as part of your team
rather than an agency at arm's length.
The Its Project was founded with collaboration at the heart of the brand. Our goal has always been to provide comprehensive marketing services—allowing companies to outsource their needs while still maintaining a strong, in-house feel.
We carry that same approach into how we do business, striving to be down-to-earth, personable, and meeting clients where they stand. Building trust, fostering collaboration, and understanding each other’s goals are key to establishing strong working relationships that meet expectations.
Our team brings decades of experience working with businesses in the outdoor recreation industry, from small startups to large corporations. We focus on making the most of available resources and applying them efficiently, no matter the scale.
Let’s build a connection with your brand and work together to achieve your goals.
Our Services__
CREATE__
CONTENT CREATION — Photo and video, from a quick social shoot to a full production.
BRANDING AND DESIGN — The look and language that make your brand recognizable.
COPYWRITING — Story-driven writing for your brand, plus product copy that actually sells.
SOCIAL MEDIA MANAGEMENT — Various options for all paid and organic social media
CONVERT__
PERFORMACE MARKETING — Google and Meta ads built to bring back more than they cost.
CONVERSION RATE OPTIMIZATION — Finding and fixing the leaks between a click and a checkout.
SEO / AIO — Making your products easier to find without paying for every visit.
CUSTOM AI IMPLAMENTATION — Custom built specifically for your business to improve efficiency.
Testimonials__
"The Its Project has been instrumental in ensuring TIME delivers premium customer experience that perfectly reflects the quality and prestige of the TIME brand. Their expertise in streamlining processes has greatly enhanced the efficiency and consistency of our customer service team."
Dustin
TIME Bikes
Berd had never run paid ads at all. We make bicycle wheels with braided polymer spokes, which is unfamiliar technology in a category where riders are skeptical by default, so we weren't confident paid media would even work for us. It did. They made a large and immediate impact on sales, and we got there without building an in-house ad team.
What sets them apart is they're connected to what's happening in the sport and in the market. We've never once had to explain why a spec detail matters to a rider or what a customer is actually comparing us against. That understanding shows up in how the campaigns are targeted. They also get our seasonality and our product launch cadence, which has made them a real asset at launch rather than just a vendor keeping the lights on.
Easy to work with, quick to respond, and straight with us about what's working and what isn't. We'd recommend them to anyone.
Charlie Spanjers, Ph.D.
Co-founder and CEO, Berd
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Why Choose Us__
YOU GET THE PEOPLE DOING THE WORK__
No account managers, no junior handoffs. The person on your kickoff call is the person shooting the content and building the campaigns.
WE'VE BEEN ON YOUR SIDE OF THE TABLE__
We've run ecommerce and customer experience in-house at outdoor companies. We know what a small team can realistically take on.
EVERYTHING CONNECTS__
We look at the big picture when it comes to your goals and ensure that every marketing effort is aligned.
WE SCOPE TO YOUR BUDGET__
Chose just one of our services or all of them À la carte. We'd rather do one thing well than sell you an entire package you don't need.