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TheItsProject TEAM__

Founded in Carbondale, Colorado in 2022 by Dylan Crane and Max Meneley.

DYLAN CRANE__

Co-Founder · Chief Creative Marketing Officer

Leads the creative side: content, brand, copy, and social. Six years as Global Social Media Marketing Director at SR Suntour, plus in-house and contract work with Revel, PROPAIN, VPL, and Berd Spokes. Degrees in Economics and in Technology, Arts & Media from CU Boulder. Races mountain bikes professionally. Based in Carbondale, Colorado.

CONTENT PRODUCTION
SOCIAL MEDIA
AI AUTOMATION
BRAND AND DESIGN
COPYWRITING
Max Meneley, co-founder of TheItsProject, smiling in a grey suit and bolo tie

MAX MENELEY__

Co-Founder · Chief Performance Marketing Officer

Leads the performance side: paid media, e-commerce, conversion, lifecycle email, and the systems behind them. Ran direct-to-consumer sales and customer service in-house at TIME Bicycles, consulted on e-commerce for Wolfman Luggage and VPL, and built a lifecycle e-commerce consultancy of his own. BA from Western Colorado University. Based in Fruita, Colorado.

PERFORMANCE MARKETING
CONVERSION RATE OPTIMIZATION
E-COMMERCE AND SHOPIFY
PR
COMMUNICATIONS

CONNECTION
AND COLLABORATION__

Two chairs around a lit fire pit on a deck under string lights in the woods
Starry Night Sky Timelapse
Aerial view of branching river channels across a desert plain

TELL US
WHAT YOU'RE
WORKING ON__

LET'S TALK
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